Casting
- Choose the right model for your shoot! Even when working with professional models.
- Ask to see un-retouched photos from potential models.
- Choose models depending on desired look - bone structure and features are vital for creating the perfect image
- Choose a model with a suitable attitude/style
- In portfolios, look for a variety of poses - shows experience and versatility
- Communicate in a friendly manner. Pay for model's expenses, make them feel welcome and wanted
- Use a cool room and provide water to avoid sweat as this will ruin photos
Directing
- Show model desired pose yourself
- Take tear sheets
- Keep the model moving
- Relax and be in a good mood; your own body language can set the tone of the shoot and make the model feel at ease
- Talk and listen to model, be honest but not rude
- Photo any quiet/unplanned moments as these may produce the best images
- Don't put pressure on yourself; run test-shoots and plan enough time. Set up lighting before beginning with the model
- Never work in the dark - this will cause red-eye and/or enlarged pupils
Lighting
- Low key lighting; lights usually set at sides. Creates darker mood.
- High key lighting; lights usually set in front of model. Creates brighter mood.
- Consider background and make-up.
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